Often times, we're chosen because of how and why we work, not just because of what we do.

Our clients come to us with requests for social strategies, rebrands, or copywriting. What they really desire is increased engagement, registrations, or sales. But what they need is to build deeper connections with people they wish to serve. To become better storytellers.

Our Journey Together

Explore your landscape.

Feeling stuck on what your next step should be? Through primary and secondary research, together we can explore your market, the systems you operate in and the worldviews and belief systems your stakeholders hold to get a clear picture of the problem we're solving. This is perfect for mature organisations who are looking to thrive.

  • Competitor Analysis
  • Story Discovery and Channel Review
  • Customer Journey Mapping
  • Customer Personas
  • Interviews and Focus Groups
  • Digital Channel Analytics Review

Plot your path.

Develop a clear Purpose, Vision, Mission and Values. Build a purposeful Brand that’s fit for future generations. Craft the perfect Name. Conceptualise a Tone of Voice. Clarify your Messaging hierarchy for deeper resonance. Create a clear Channel and Activity strategy and plan.


See your story unfold.

A few ways to bring your story to life. These and everything in between.

  • Creative Direction
  • Engaging Copywriting
  • Identity Development
  • Graphic, Information and Data Visualisation Design
  • Photography and Videography
  • Podcasting
  • UX/UI and Web Design & Build
  • Search Engine Optimisations and Search Marketing
  • Experiences and Events
  • Social Marketing and Behaviour Change Campaigns
  • Social Media Storytelling
“You can’t create the right change
with the wrong story.”
some kind words

“After years of working with marketing 
and comms professionals, including global heavy-weights, I can honestly say that five and dime have not only produced some excellent work, they have demonstrated how a partnership should be in this space.

Their contribution to the delivery of our purpose cannot be underestimated.

From pulling together Prime Minister & Minister’s briefings, to designing our key brand assets, to pulling together an entire corporate event design & delivery, five and dime have enabled and supported Ākina and the Social Enterprise World Forum’s success.”

- Louise Aitken, The Ākina Foundation

We're here for good

We’re not here just to run a business.

Our vision is to live in a world filled with stories that create positive relationships with ourselves, each other and our planet.

We believe the work we’re doing is helping to create this. Shifting the narrative for the better.

By working with people like you.

Because how you do anything is how you do everything.

We begin meetings with wellbeing check ins. We run workshops over kai. We have flexible work policies. We encourage everyone who works for us to show up as their whole selves. To wear what they’re comfortable in. We have zero tolerence on discrimination and bullying.

We set aside 15% of our profits so that we can craft behaviour change campaigns for social and envrionmental causes.