Storytelling for people and organisations on a mission to build a better world.

Tell the stories that you are uniquely poised to tell, and make more impact when people discover your voice, buy from you, join your team and help you spread the word.

see some of our powerful stories

Who we work with

We bring together the
greatest thinkers and makers on a mission to design a new world.

Ideas, people and groups who are inspired and driven to challenge the status quo, for the better. Public servants, ethical corporates, activists, politicians, dreamers and doers. five and dime is an agency and a collective - our team is surrounded by a talented network with a shared mission - to work on whakaaro (ideas) that deliver impact.

“Storytelling is like sculpting, you carve away to reveal something beautiful”

Why we practice story telling

Stories build trust.

As human beings, we tell ourselves stories to make sense of the world around us. These stories shape the way we live, what we buy and how we vote. With the way our world is shifting, it’s more important than ever to ensure we're mindful in our messaging. Building trust is now the most important thing you need to do to create influence, and more importantly, impact.

Through our work and our people here at five and dime, we believe in a more holistic and human approach to communications – improving the world around us by working with people like you to create better narratives and, as a result, better citizens.

We’re in business to help improve lives.
Our clients
Working with people like you, trusted by organisations like these
A selection of our work
Shaping narratives that shift perception and drive impact
LATEST Written story

White Mirror: An Idealog Series about the ways that technology intersects humanity for the better

BY SHADOE STONE

In the third episode, you follow the life of Samantha Ryan – the mindful tech entrepreneur who’s working to re-divert an average of $461 million per year in payment processing fees back to New Zealand, with 50 percent of profits going to charity. Read how the overcoming of esteem issues gave her the confidence to ambitiously pursue a career in service of the greater good. And how despite her searching, everything she needed to change the world had been there all along.