Shift mindsets,
change behaviour and
create a better world through the power of storytelling

Imagine a world where our political, economic, social and environmental systems reflect our diverse and complex human needs.

Lets build that world together

Why we practice story telling

Sustainable, ethical and inclusive stories.

We all have stories that we tell ourselves to make sense of the world. These stories lead the way we live, what we buy and how we vote. In our post-trust era, it’s more important than ever to ensure the stories we all tell ourselves are shaping the world we want to live in. Through our work and our people here at five and dime, we believe in a more holistic and human approach to communications – improving the world around us by creating better narratives and, as a result, better decision makers.

“Storytelling is like sculpting, you carve away to reveal something beautiful”

Who we work with

We bring together the
greatest thinkers and makers to design a new world.

Ideas, people and groups who are inspired and driven to challenge the status quo, for the better. five and dime is an agency and a collective - our team is surrounded by a talented network with a shared mission - to work on projects that deliver impact.

We’re in business to help improve lives.
Our clients
Written story

Craving Soul-
Connecting Work


Capitalism has almost single-handedly created the unequal power structures that leave many of us feeling powerless. Buy <insert here> because you’re not pretty enough, smart enough, brave enough, proud enough, cool enough... you know the line. Every purchase leaves another stakeholder with a better asset, a higher valued portfolio, more net worth, and more often than not, less empathy. We as ‘consumers’ are building the systems and supporting people who are building our future.