Case study

Disrupting Aotearoa’s Financial Industry

Kiwibank FinTech Accelerator


Creative HQ


Marketing Strategy, Creative Direction, Webinar Production, Social Media Management, Copywriting and Design

The inaugural Kiwibank FinTech Accelerator run by Creative HQ and Callaghan Innovation was the first of its kind, creating a private and public partnership to accelerate the development of system-breaking startups and disrupt the financial industry.

The programme attracted significant investment from the Angel investing community and delivered successful companies like Sharesies - Aotearoa’s first micro-investment platform.

Diverse Stakeholder Engagement

Working within the Creative HQ team, we collaborated with external stakeholders within Kiwibank, Xero, Wellington NZ, Callaghan Innovation, EightyOne, Springload and Australian PR firm Sling & Stone to co-develop the brand, website design, comms and marketing strategy for pre, during and post the 3-month programme.

Marketing Strategy and Creative Direction

The programme’s strategy utilised digital and traditional channels, awareness, engagement and decision-trigger strategies such as activating channel partners across the country, running webinars with successful mentors, investors and FinTech startups, and conducting a national roadshow with the programme team.

Working with photographer, Ashley Church, we captured images with personality and vigour to help bring the brand new programme to life. We directed the shoots of the programme team, the space that the teams would be working from during the 3-month programme and a handful of successful FinTechs already in market.

Team and Programme Stories

Throughout the programme we worked with the participating teams to develop their own communications capability, and drew out stories to share with local and national media, including Stuff, NZ Herald, CIO NZ, Idealog. We managed social media on behalf of the programme, including attending the Demo Day and capturing the live pitches.