Case study

Designing a Vision for Government’s Youth Strategy

with the Ministry of Social Development


Ministry of Social Development


Strategy, Design, Copywriting and Desktop Publishing

Minister of Youth, Hon Peeni Henare and his team within the Ministry of Social Development approached us to create a compelling vision that differentiated the Minister’s youth portfolio and positioned it as relevant and important across Government. They wanted a reason for his colleagues to actively engage the Minister and Ministry for Youth.

This work provided valuable insight and information for what became the Child and Youth Wellbeing Strategy, recently launched by the Prime Minister, ensuring that young people will have a strong and influential voice in raising wellbeing.

Vision Development and stakeholder working groups

Together with a mini-working group that included MYD, Service Providers and Young People representation, we co-designed the vision for Hon Peeni Henare’s Youth Portfolio.

Ministerial Presentation Design

Working with Policy Analysts inside Ministry of Social Development and Ministry of Youth Development, we curated Government data and combined it with key statement of intent and intended outcomes from across relevant agencies to pull together the information design for Hon Peeni Henare’s presentation to the Prime Minister on his vision, outcomes, success measures and voice of the customer stories.