How do you sell out a 1600+ attendee conference, with delegates from 42 countries across the globe?
The result? The Social Enterprise World Forum 2017 sold out over a month early, with demand that necessitated a second stage of livestream and session-only tickets.
From one-pagers, to pull up banners, to promotional business cards, email signatures, presentation templates, advertorials, poster campaigns, and everything in between, we took the branding that Clemenger BBDO developed for the Social Enterprise World Forum 2017 and brought it to life.
Of course, an event of this size needs a pretty slick online platform for selling tickets! Working with event management company, Conference Innovators, we designed new pages to accompany their existing site. Our favourite was the Bursary page, which facilitated 348 people to attend the Forum through partnership grants. Following the Forum, we designed an updated landing page (which you can see now at sewf2017.org) to be the whare for key content that was captured from the event.
Engagement Platform Design
Through Ākina’s partnership with SAP, we were also given the task of designing the interface for a specific instance of their JAM platform, for delegates to use leading up to the event to engage with one another, book meeting rooms and register for events as part of the Open Stream.
Talking doesn’t sell tickets. So we put on our digital advertising hats to create a Google Ads strategy for the Forum, as well as a specific campaign across Facebook and Linkedin to promote the Working on Purpose event run in conjunction with SAP.
Copywriting, Content Marketing and Public Relations
On-Event Content Management
Design and recruitment for media intern
Coordination with content delivery partners and media
Briefing and management on event
SEWF on TV One
A big shout out!