Social enterprise
WOrld Forum 2017

 
Screen Shot 2018-04-03 at 4.38.54 PM.png

How do you sell out a 1600+ attendee conference, with delegates from 42 countries across the globe?

The result? The Social Enterprise World Forum 2017 sold out over a month early, with demand that necessitated a second stage of livestream and session-only tickets.

FD_SEWF_Website_Images-01.png
 

Collateral

From one-pagers, to pull up banners, to promotional business cards, email signatures, presentation templates, advertorials, poster campaigns, and everything in between, we took the branding that Clemenger BBDO developed for the Social Enterprise World Forum 2017 and brought it to life.

  Image: Peanut Productions

Image: Peanut Productions

 
 
 

Website Design

Of course, an event of this size needs a pretty slick online platform for selling tickets! Working with event management company, Conference Innovators, we designed new pages to accompany their existing site. Our favourite was the Bursary page, which facilitated 348 people to attend the Forum through partnership grants. Following the Forum, we designed an updated landing page (which you can see now at sewf2017.org) to be the whare for key content that was captured from the event.

Laptop-05-05-05.png
FD_SEWF_Website_Blank_Images-02.png
 
 
SAP_Logo.png
 

Engagement Platform Design

Through Ākina’s partnership with SAP, we were also given the task of designing the interface for a specific instance of their JAM platform, for delegates to use leading up to the event to engage with one another, book meeting rooms and register for events as part of the Open Stream. 

 
 
 
 

Digital Advertising

Talking doesn’t sell tickets. So we put on our digital advertising hats to create a Google Ads strategy for the Forum, as well as a specific campaign across Facebook and Linkedin to promote the Working on Purpose event run in conjunction with SAP.

 
FD_SEWF_Website_Images-03.png
 

Copywriting, Content Marketing and Public Relations

 
 

Content was coming out of our eyeballs, leading up to and during the Social Enterprise World Forum. Working with the team at Ākina Foundation, we produced monthly newsletters updating their crowd on ticket sales, venues, activities and new speakers. We pitched stories to Sunday Star Times, Tagata

Pasifika and Tech Day, and wrote articles for blogs like Pyxera and NZStory. We wrote our little hearts out on the SEWF2017 blog each month and captured events such as SEWF Founder, Gerry Higgins’, tour of Auckland, Wellington and Christchurch.

 
 
 
FD_SEWF_Website_Images-04.png
 

On-Event Content Management

  • Plan

  • Design and recruitment for media intern

  • Coordination with content delivery partners and media

  • Briefing and management on event

  • Live Blog

  • Twitter

  • Daily Recap

  • SEWF on TV One

A big shout out!

  • Twice Podcast

  • Upstream Daily

  • Pioneers Post

  • Digital Storytellers

  • TV One

  • NZ Listener