When we were given the opportunity to partner with a Wellington institution, we said “YES!”. Regional’s more than just a bottle shop. It’s a quirky character with an impressive vocabulary which needed a strong marketing effort to match. The team are enthusiastic and knowledgeable with loads of collective experience who ignited an unmatched enthusiasm in us (and no, it’s not just because we enjoy a good bottle of wine, but it helped).
Regionals wanted clear brand guidelines and a bit of a brand touch up. Half part logo, one part colour, two parts typography, three parts positioning and a bit of a shake up later, the Regionals Brand Recipe was developed. Served warm, we delivered all of the ingredients for a brand moving forward in the competitive premium beverage retail space (fancy talk for a really, really good bottle shop).
How do you help a passionate, hard working team meet aggressive sales targets with a website that’s hard coded, and needs a developer to make any changes? In 2015, we started working with Regionals to find a solution. We saw an opportunity to put in a bit of hard work and elbow grease now as an investment in the future. We designed a new website. One that was aligned with the brand recipe, looked good, was easy for the team to update and facilitated a top-notch customer experience.
Regionals needed new campaign assets, and needed them fast. With a tight deadline of just a week, we designed aesthetically engaging imagery to promote the Spring Clean Out, an instore, online and print campaign which demanded web banners, instore product cards and a colossal billboard, too!