FLIPPING THE NARRATIVE
ON DYSLEXIA

 
Screen Shot 2018-10-06 at 6.30.49 pm.png
 
 

Brief

Dyslexia Potential is creating a learning platform where kids with dyslexia feel empowered to reach their full potential. Through first-hand interviews we learnt that parents feel a sense of frustration that their kids are struggling and that they’re unable to help them. Our suggestion? Create an emotionally-charged brand video that inspires parents to view their kids’ dyslexia as a strength.

 
2-288x288.png
 
 

 
DP-Mockup-web2.jpg