TRANSFORMING OUR
ECONOMY

 
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Brief

We were on hand to give the very first Aotearoa Social Enterprise Forum the launch it deserved; an ode to those innovators and change-makers working towards social and environmental good. The aim was to create a visual identity that captured the spirit of the forum, and integrate this into all communication designs.

 
 
 
 

Identity & Concept

Our colourful, geometric design was inspired by New Zealand modern abstract art, with interweaving lines and colourful circles. Each graphic element on our posters represent a person or a group of people interacting with one another. Every person being different and acting in their own way. We think the look reflects contemporary Aotearoa and celebrates our ingenuity, creativity, uniqueness, and community. Ka pai!

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Assets & Collateral

We then translated this identity across digital and tangible formats; from quick-bite social media visuals, lanyard designs, and email assets to posters, pull-up banners and PowerPoint presentations. With such a dynamic and interchangeable design, we were able to play around and create different combinations to be adopted into various mediums.

 
 

 

Website

As the platform for all pre-event and registration details, it was crucial that the website was an accurate representation of what was to come. Something engaging, exciting, organised, informative, easy to navigate. We combined our designs with event go-er insights to create a site that would elevate the Forum and engage and lift the look and feel of the sector overall. We’re thrilled to be involved in the event as both contributors and attendees!

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Capturing The Day!

When ASEF2018 rolled around, the Five + Dime team were there to catch it all as it happened. From live tweeting and Facebook posts to photography and delegate video interviews, our team captured invaluable interactions, quotable snippets and delegate experience.

 
 
 
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